Sep21

The trees of China’s crosswalks

With over 500 million cars on the road, China is now the largest auto market in the world. In an effort to help the environment and encourage people to walk more and drive less, the DDB China and the China Environmental Protection Foundation decided to make an artful statement. They covered a main pedestrian crossing with a large leafless tree canvas, with two large inkpads on either side of the crosswalk containing environmentally friendly ink. As people walked through the intersection, their footprints permanently placed leaf-like images all over the branches, reminding them that by walking they could create a difference.

tree, china, crosswalk

The Green Pedestrian Crossing was carried out in 7 main streets of Shanghai and later expanded to 132 roads in 15 cities across China. A total number of pedestrians that participated exceeded 3,920,000 people.

tree, china, crosswalk

tree, china, crosswalk

Posted by on September 21st, 2012 at 4:49 PM | Comments (1)

  • I have seen this before on different blogs and websites and I think that this is a really interesting and creative idea. I love that it forces people to think about the environment and what they are doing to it visually. More of these should be put in crosswalks all over the world to make more people think about how walking really does make a difference.

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