With over 500 million cars on the road, China is now the largest auto market in the world. In an effort to help the environment and encourage people to walk more and drive less, the DDB China and the China Environmental Protection Foundation decided to make an artful statement. They covered a main pedestrian crossing with a large leafless tree canvas, with two large inkpads on either side of the crosswalk containing environmentally friendly ink. As people walked through the intersection, their footprints permanently placed leaf-like images all over the branches, reminding them that by walking they could create a difference.
The Green Pedestrian Crossing was carried out in 7 main streets of Shanghai and later expanded to 132 roads in 15 cities across China. A total number of pedestrians that participated exceeded 3,920,000 people.
Posted by Catherine on September 21st, 2012 at 4:49 PM | Comments (1)